Montrose County hired SCJ to update its 2010 Master Plan. Additional services included GIS, public engagement, graphics and design, and meeting facilitation. The region has evolved from a dry, sparsely populated, resource-based Western community into a place with a much broader economic makeup and a population increasingly concerned about the quality of life and preserving the region’s amazing environmental context. The region’s economy has similarly evolved, winning international recognition for its unique tourist attractions, particularly for those searching for unique geology or once-in-a-lifetime outdoor athletic experiences. Like many Western regions, Montrose County shares much of its landscape with federal and state agencies, including the National Parks Service, state parks, national forests, and the Bureau of Land Management. The Master Plan is an instrument to blend Montrose County’s diverse thoughts and hopes into a single, organized context, allowing a comprehensive prioritizing of activities and providing an accessible and effective guide to making decisions and directing investment. The plan builds on the community’s earlier work, consolidating policy recommendations into a single volume, ensuring compatibility and consistency, and recommending prioritized actions.